"We felt discouraged by the direction that the streaming world was moving in. It seemed like songs started to get treated more and more like quick pieces of content. Created to be hit-or-miss, and then to be quickly forgotten after the release date. We want to bring back the timeless experience of a song or music album. We want to build a catalog of music that inspires us. And we want to help artists tell their story. The way they intended it. We want to grow our network and work together with all kinds of talent to create experiences that are worth sharing. For artists and for music fans."